‘Good’ is just not good enough
Rivièra Maison is an international lifestyle brand selling around 3000 accessories and furniture for in and around the house. It offers the chance to create a space that feels like home, with exclusivity, atmosphere and service as its core values. 550 dealers and 23 of its own stores around the world make the firm a truly international presence. There is also a fully equipped web shop and a B2B branch that serves the needs of many hotels, restaurants, offices and other business premises.
Rivièra Maison was looking for a complement to their current range of packaging, especially for their vulnerable products such as ceramics and glassware which needed to be better protected.
Rivièra Maison wanted to reduce its environmental impact, by ‘going green’ with paper protective packaging. This was both to reflect its brand values, and to avoid the serious reputation damage that can result when less sustainable businesses are highlighted by environmental advocacy groups.
Enhancing the customer experience
The company is proud of having fans, rather than customers. That makes customer experience a pivotal part of the offer. Clean and well-presented products must arrive intact at end customers – creating the feeling that they have received a ‘gift’ into their home.
Ranpak analysed Rivièra Maison’s needs and suggested the Geami solution as an effective way to pack vulnerable products for online delivery. These converters offered a simple route to pristine packages for customers, and they were integrated easily into the existing packaging line.
- All packaging stations are now equipped with a Geami HV converter.
- Brown die-cut paper has been chosen, which is combined with white tissue paper featuring the Rivièra Maison logo.
- During the Christmas season Rivièra Maison switches from white tissue paper to black, making an amazing unboxing experience even more powerful and luxurious.
Damages have fallen, due to the proven fact that Geami protects primary product packaging very well during shipment.
Using sustainable materials has enhanced the brand’s reputation. 81% of Rivièra Maison’s end customers believe that it’s very important for companies to protect the environment.
Customer satisfaction has risen to an impressive 4.6 out of 5 on the web shop, thanks partly to clean and stylish product presentation.
“We actually don’t have customers, we have real fans. They greatly appreciate that the product is well packed with Geami and that they get their ‘gift’ delivered at home. That is important and fun; that’s why we do it.”
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