We’ve always known there was a better in-the-box packaging option. But for a long time, there weren’t any ecologically sound alternatives that could do an effective job of protecting products. So in 1972, we created one. It was the first of many steps on our path towards cleaner, safer boxing systems. Now, it’s your turn. Help us contain what has become one of the single greatest threats to our planet and ecosystem: plastic.
Our sustainability story
Check out the sustainable power of paper and discover our packaging alternatives to plastics.
The plastic crisis is
more urgent than you think
The world produces more than 400 million tons of plastics every year, and only 9% is recycled. People are demanding change, and companies are taking notice.
66% of global consumers say they’re willing to pay more for sustainable goods.*
84% of consumers seek out responsible products wherever possible.**
81% of consumers believe it’s very important that companies implement programs to improve the environment.***
127 out of 192 countries have legislated to regulate the manufacture, sale, use and disposal of single-use plastic.
60+ Countries have introduced bans and levies to curb single-use plastic waste.
A new EU-wide strategy on plastics is aiming to achieve a more circular economy. It seeks to address plastic pollution, and to demonstrate the business case for change. The top-level features are:
A ban on selected single-use plastic products where there are alternatives.
Ambitious recycling targets for all packaging materials. New plastic products must contain at least 50% recycled materials by 2025 and 75% by 2035.
Extended manufacturer responsibility: producers of relevant products must share the costs of clean-up, waste management, and awareness campaigns
Why paper-based protective
packaging is more sustainable
Renewable: Paper is one of the most sustainable products, made from renewable resources. It is biodegradable, and trees absorb CO2 from the atmosphere as they grow. Paper also continues to store carbon throughout its lifetime.
Biodegradable: Biological organisms can break down natural products into basic compounds such as CO2, water, and biomass. For paper, this can take as little as a week to a few months. Other man-made products, as plastics, can take so long to degrade that for all practical purposes they are considered non-biodegradable.
Curbside recyclable: Recycling paper conserves natural resources, saves energy, reduces greenhouse gas emissions, and keeps landfill space available. It also reduces our dependence on oil-based plastics. Paper is the most recycled product in Europe (above 72%)